The Philippines is among those nations very much open to foreign pop culture influences especially in music. Hence, western artists are consistently dominating music charts and digital stores. Even K-Pop songs are often heard in radio and music channels! The negative impact is, some Filipinos who are drawn too much to these influences would even belittle local singers and recording artists.
Is Original Pilipino Music (OPM) still alive?
Surely OPM is still alive - striving to maintain its glow. Thanks to the dedicated song writers and artists like Sarah Geronimo, Yeng Constantino, Gary Valenciano, and more. They are truly untiring and devoted. Yet, due to the changes and foreign influences, they are now already facing the greater challenge in upholding OPM.
One of the struggles is finding ways to urge listeners (especially the millennials) to patronize a song. Afterall, they are the ones to decide whether a released single is a hit or a flop. The impact of the song title is an essential ingredient therefore. Is it catchy enough? Could it already strike the very soul of a person even before he or she plays it? Or could the title provide meaning to them considering its length even without hearing the lyrics?
It might sound funny but most OPM songs released with "sound repetitions" in their titles have turned into hits. Is it luck? Or is the artist's lone star power just the key?
Here are six notable OPM songs with "sound repetitions" in their titles released between 2010 to 2018:
1. "Ikot-ikot" by Sarah Geronimo
Released on July 22,2013, "Ikot-ikot" is a hit song written by Thyro Alfaro and served as the lead single of her platinum album Expressions. It added a new flavor to her musicality when she shifted from the ballad style of music to a mixture of pop, r&b and dance. It featured in the World Music Awards and was even nominated for the "World's Best Song" category against other international songs on 2014 but failed to win. Instead, she bagged the "Best-Selling Filipino Artist" award, a category only given to 20 artists from several countries in the world. It won "LSS Of The Year" at Rappler Social Media Awards and "Best R&B Recording" at Awit Awards which is the PH counterpart of Grammy. In 2017, CNN Philippines included the song at their "25 Best Filipino Love Songs" list.
2. "Hanap-hanap" by James Reid ft. Nadine Lustre
It is the 2nd carrier single (released January 2015) in the Filipino-Australian singer-actor's 2nd studio album Reid Alert. On November 2016, it became third most viewed song on YouTube behind "Gayuma" by Abra and "Ikaw" by Yeng Constantino. It is written by Thyro Alfaro and Yumi Lacsamana who are also composers of some of Sarah Geronimo's hits and internationally awarded songs. Recording it with his girlfriend Nadine Lustre made the song more meaningful.
3. "Mahal Ko o Mahal Ako" by KZ Tandingan
It is the grand winner at 2014's Himig Handog Pinoy Pop Love Songs, a multimedia songwriting and music video competition in the Philippines. It is written by Edwin Marollano, winning "Best Song" in the said competition.
4. "Titibo-tibo" by Moira Dela Torre
The song is written by Libertine Amistoso and is also a grand winner at Himig Handog in 2017. It swiftly dominated music charts like iTunes, Spotify and Billboard Philippines. It is used in the soundtrack for ABS-CBN's hit tv series "Sana Dalawa Ang Puso".
5. "Hinahanap-hanap Kita" by Daniel Padilla
It is originally recorded by Filipino rock band Rivermaya in 1997 for their 3rd album Atomic Bomb. In 2012, the Filipino actor recorded his version and it was released as his 1st digital single. It instantly turned into a hit. Later on, his self-titled album was released. The song is also used in the soundtrack for the hit TV series "Princess And I" which stars both Padilla and his real-life girlfriend Kathryn Bernardo.
6. "Dahan-dahan" by Maja Salvador
"Dahan-dahan" is included in Maja Salvador's first-ever music album Believe under Ivory Music and Video. The fact that she was only popular as sn actress and dancer before signing a recording contract added to the hype when she released "Dahan-dahan" in 2014. It turned into smash-hit and charted in many different music charts in the Philippines. The music video has already reached more than 15M views.