Nothing can hold Malaysian artist Nadhira back as she returns with a new single "Hold Me Down" accompanied with a music video and featuring local rapper SXPH!
We last spoke to the artist about her Julyer EP release last year and everything going on about her life! Between then and now, she's taken her time wisely by writing music, delivering and raising her first child, and now releasing her second single. The trap-infused-R&B track is a Bryan B production (previously worked with local and international artistes including Dato’ Siti Nurhaliza, De Fam, Kilafairy and Sean Kingston), that strings gritty beats and a distinct, haunting tune together, a departure from her usual mellow, melodic sounds.
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“A past break up was what inspired the song. Every lyric written was exactly what I experienced in that relationship - when you’re finally ready to move on from the heartbreak, they come back and try to pull you back in, which is not a healthy thing to do. When Saph (SXPH) came in and added his flavour to it, it became an even bigger sound to me. Then, images were coming to my mind. Visually, I wanted 'Hold Me Down' to be different, timeless and strong, yet simple at the same time. And that kind of lead to the concept of the music video,” said Nadhira.
The music video was a collaborative effort with Homegrown Productions, local dancers, makeup artists and stylists to help bring Nadhira’s vision to reality. Directed by Afiq Zulkifli, the music video overall has a menacing mood to and aims to have a dystopian feel. The video is complete with the singer gorgeously draped in billowy outfits, backed up by beautiful dancers and an appearance by rapper SXPH.
“Hold Me Down is an exciting project for me and I hope this reaches a wider audience. As an independent singer and songwriter, I hope to keep putting out new music like this and remind people to appreciate and support the efforts local talents make to improve the music industry,” said the Malaysian musician.
We are super keen for Nadhira’s future performances and next single release before the year ends.
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Below: Jay John interviews Nadhira on Asian Pop Radio's 'Daily Show' August 2017