Don't send us your angry emails just yet, there is method to the madness. One of our favorite Malaysians, the Electropop artist who regularly travels the univerze in The Glam Mother ship with McFLYYY and the glamtroopers, Ze Rebelle has released a new track "Strawberry Jam' and its getting heads turning. But this isn't just a music video designed to go viral on Youtube, it comes with an important message that we all need to hear.
The opening scene of the 3 minute video commences with a female hand stroking a feminine hygiene period pad. Seconds later, we see a knife dipping in to a homemade jar of Strawberry Jam. We then see the knife spreading the jam across the pad in a suggestive way. The opening lyrics of the song commence with 'come eat my Strawberry Jam, love me for who I am', then eventuate to a cheerleading chat "give me a P, for the pain I'm in, give me an 'M' for the man I'm with, give me an 'S' for sex we bout to have."
A singer, songwriter and filmmaker from Kuala Lumpur, Ze has toured Europe, USA, Australia and Brasil performing in clubs and festivals like Tomorrowland, SXSW, MIDEM, ADE, Beatpatrol, DanceValley, Amsterdam GayPride, Winter Sound System and a Rolling Stone showcase sharing the stage with artists like Joachim Garraud, Steve Aoki, Laidback Luke, Chicks on Speed and The Vengaboys.
Ze is not afraid to push boundaries, challenge stereotypes and and this time around she's spreading (like jam) awareness of the lack of feminine hygiene products for women around the globe.
In an email to Asian Pop Radio Ze explained "while the video is a little naughty, my purpose is to bring attention to something natural that is menstruation. Already I see comments from women themselves saying that the video is in no way funny and so 'disgusting'. But that's good, lets put our honest thoughts about this out there in the open!"
Ze further explained that she was lucky to have a mom who explained what periods were to her and that she had no trouble accessing pads, also that she was unaware until recently that having such access to a basic necessity was a privilege that not all girls have.
'Days for Girls', is an organization bringing awareness on this issue. Ze is encouraging Asian Pop Radio and our followers to donate & help these girls with eco-friendly reusable funky-looking pads.
Ze further explains "I've had the beautiful experience of being at a train station, and a girl asked me very shyly if I had a pad with me. I was glad I did! And just then I thought, wow, there couldn't have been a more sisterly thing than that." Ze further explained "How is it people ask for cigarettes so openly (that basically says, "hey look at me not giving a fuck about my health") and yet asking for a sanitary pad for something that's completely against your will and natural and that births all of us human beings, is something so shameful?"
Written by: Jay John